Posts Tagged 'twitter'

This visual representation of social media by Kyle Studstill sums it up pretty well

Social Media Explained

Q: What happens when someone on Twitter with more than a million followers recommends your website?

A: Your website traffic goes through the roof

But you only know this to be true if you track your social media mentions properly…

Burger King recently launched Singing in the Shower, the digital extension to their breakfast re-launch campaign (which just so happens to have been built by Pancentric Digital).  If you’ve not seen it yet, you’re missing a treat take a peek.

The site, featuring a bikini clad shower girl “shaking her bits to the hits” was recently spotted by celebrity blogger Perez Hilton who decided to “tweet” about the site.

@perezhilton

What happened next? Perez’s loyal followers duly flocked to the site, increasing traffic by 3000%, voucher downloads by even more and it helped create a great online buzz about the site with hundreds of re-tweets and blog posts.  All this within 24 hours of dear Perez’s post.

So the question is, are you tracking your websites & brand across social media platforms the way you could be?

Perhaps somebody is talking about your brand right now, sending waves of traffic to your website or creating a powerful online buzz about your latest initiative but you just don’t know it.

There are a number of great tracking tools for Twitter & other social media platforms, Viralheat, Twitterfall, and your trusty Tweetdeck to name but a few. Setting these up and tracking your brands mentions across social platforms is as important as your web analytics and your email tracking.

Don’t miss out on your brands social media exposure, as Perez has proved, social media can be powerful stuff.

We all love to find something out about ourselves that we never knew. Go on admit it, you do.

I’m talking specifically about websites here. What if I told you that I knew something about your website that you didn’t? That I knew where a certain % of traffic was coming from, or that I could tell you your share of traffic for a particular key word or phrase? You’d be impressed right?

In surely one of the best uses of Twitter in recent months that’s exactly what Compete are offering.

Compete: Winning followers on Twitter

Compete, a website analytics service, are offering followers of it’s Twitter page the opportunity to learn something about their website or indeed a competitors website even if your not a registered user of their analytics software. On ‘Data Nugget Friday’ simply add #datanugget on and the URL you want the dirt on for an intriguing fact or insight. A brilliant use of Twitter, which has helped them to find a band of loyal followers (Celebrity status according to Twanalyst ) and create the most important thing of all intrigue.

How intruiging is your Twitter page, Facebook Fan Page, Email Communications or Website? Do you leave the audience thirsty for more?

As the hype surrounding Twitter continues to grow, so does the innovation. There’s now a whole host of applications at your fingertips to help you understand yours and your competitors’ performance; find out the latest trends and gain industry insight.

When you find the right mix of tools, Twitter can be a prolific and social place for fulfilling valuable communication goals for your company.

With that in mind, here’s our hot-pick tools guaranteed to improve your microblogging experience…

The first Twitter challenge is actually finding and following the people who matter to you and your company. To get you started, try Twellow for a ‘yellow pages’ style directory that allows you to search for people by area of expertise or profession all to way from A-Z. Then, expand your network even further using who should i follow, a nifty little tool that suggests people who are similar to those you are already following.

Twitter is a place where words of mouth rules, so find out who is talking about you, your company and your products or services across the twitter-sphere using Twitterfall’s custom search queries. It will also help you find out who is chatting about the topics you are interested in so that you can join the conversation.

Now you know what’s being said about you, take a snoop into what you competitors are up to. What do they tweet about? How frequently do they tweet? Do they use hashtags or share URLs? Tweeps.info gives you the answers to all these questions and more, including interesting stats that will help impress the boss, including your competitors’ average tweets per day, commonly tweeted keywords and social participation ratio.

But Twitter is just a way to update people what you had for lunch, right? Wrong! If you’re serious about using Twitter as an element within your larger social media strategy you’re going to need measurement because, lets face it- in tougher economic times like these, no campaign is complete without it. There are plenty of measurement tools out there that enable you to follow feedback and optimize your campaigns real-time. Try trackable urls like bit.ly which offers a goldmine of data on consumer behaviour and trends as well insight into the usage of your links. Tweetreach does what it says on the tin and measures the exposure of your Tweets by calculating the number of people who saw something you shared (taking into account Retweets). Team this with web analytics you can get a solid understanding of how many leads came via Twitter.

By now the possibility of all this data may be making you sweat, so we’ll finish with one of the simplest tools around that helps you manage all your Twitter accounts from one single place and even connect with your other social networking platforms such as Facebook. Step forward the mighty TweetDeck. It’s already established itself as the second most popular way to tweet after Twitter.com itself and with a version now available for the iphone it’s one of the easiest ways to stay organised and up to date.

So there you have it, our simple guide to some of the tools at hand to improve your Twitter experience. We know there are plenty more out there, so why not leave a comment and share yours?

Yes it’s true the secret to Social Media success for brands is here. Follow these easy steps and your brand will soon be the master of the social mediasphere….. How many times have you seen that before? There are countless articles from ‘Social Media’ experts (that will no doubt have picked up this post through their social media tracking) telling you how to make the most out of MySpace, Twitter, Facebook, Bebo you Blog and more.

Well here are our thoughts. Not 10 steps to Social heaven, just one thing you need to do:

1. Find your influencers

Yes, that’s it, just find your influencers. Of course there’s the usual things you have to do, listen to what’s being said about your brand, your competitors brand, products or services related to your brand and find your way into the conversation from there.

But for Social Media marketing success, for your brand, influencers are the way forward. These are the Twitterers, the Facebookers, the Bloggers with real reach, real followings and real influence. If you can find the influencers in your industry, engage them, even converse with them. The result, your message will reach the broader audience more quickly, and with a lot more authority.

We are all just social voyeurs at heart, we watch, we read, we listen but we don’t contribute. With only 1% of registered social media users making nearly 90% of the noise, it’s important to find the noisy ones that everybody looks at.

You can spend hundreds of man hours trying to get a large following, readership or fan base, or you can spend that effort finding the influencers, whose reach is already 5 times yours will ever be. The choice is yours.

I hate to say I told you so, but (read my last post), I told you so!

Just two days after its launch, Skittles was forced to rethink its social media strategy after users deluged the site with inappropriate and profane tweets. The Twitter feed, previously prominently displayed as the home page, is now much harder to find (it’s now a small link in the corner of the floating app).

That’s not to say the campaign wasn’t without its successes. For every negative, inappropriate tweet there were 5 times as many positive ones. But it’s a lesson brands utilising social media need to take heed of.

Give your audience the opportunity to talk back to you and you need to be prepared for them to say whatever they want, and when they do, don’t run and hide.

Before your business dives in and begins tweeting to the community, you need to plan, and plan well. Decide on your objectives early, why are you ‘tweeting’ in the first place? As a business you need to share information that is unique and valuable, not information they can get from your website, wikipedia page or anywhere else on the web. The important thing is to think about your target audience and the information you can give them.

As twitter says every time you tweet, “What are you doing?”

That’s the question your audience want the answer to and that’s the question you should expect a reply to, no matter what that reply is.