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		<title>Mum knows best but do you know mum?</title>
		<link>http://blogs.pancentric.com/2010/06/24/mum-knows-best-but-do-you-know-mum/</link>
		<comments>http://blogs.pancentric.com/2010/06/24/mum-knows-best-but-do-you-know-mum/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 13:03:11 +0000</pubDate>
		<dc:creator>James_P</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[mums]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[trends]]></category>

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		<description><![CDATA[Who’s the most powerful group of Social Networkers in the UK? Yep, you’ve guessed it, Mums. I expect the title of this post gave it away. More screen time, more purchase influence, and more connected than anyone else. Social Mum is in demand. Just about every brand has recognised the power that mums have gained [...]]]></description>
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