.Net magazine website build-off
Posted by lauren, May 10 2010 at 13:01
This month, we were pleased to be invited by netmag to take part in their website build- off – a section of the magazine in which three web designers are challenged to tackle the same brief.
The topic of challenge was to design a website aimed at children. Not a promotional site for a product, but rather an educational one that looks at how children use the web differently. Needless to say, the brief was right up our street having worked on a number of websites for children’s brands including CBBC’s Tracy Beaker, Cbeebies Poetry Pie and Nickelodeon.
Featured in issue 202, the site has one clear mission – to inspire kids to pick up and learn a musical instrument.
21st century kids feed on diet of non-stop TV music talent shows – we wanted to build on this appetite but get them off the couch – to empower and encourage participation – to draw out a new generation of musical creativity beyond the realms of manufactured plastic pop.
Childhood is clearly the best place to start learning an instrument. This said, it’s a fact that music lessons don’t always appeal or are too costly for some families which is why we thought the web would be the perfect environment to reach all and offer a fully immersive musical journey, spurred on by fun, discovery and learning.
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