Posts Tagged 'search marketing'

A friend who knows how much I love celebrity gossip (and discovering new search platforms), recommended a new website the other day. Intrigued, I paid it a visit….

Kosmix is essentially a vertical search engine that aggregates content from a number of sources across the web; it then builds you a profile of your search query right before your eyes. There are several vertical search engines and apps aggregating content from multiple sources, Globrix and Headup being just a couple of examples, but this is definitely the best I’ve seen so far.

There are still a few things they need to iron out, country specific results would be nice, suggestions for search strings with spelling errors – essential, and improvements are needed for non-people based searches. However, if you’re trying to find out more about a particular individual the results are mighty impressive. A quick search on Jeffery Archer (no particular reason) for example presents me with his Wiki, a selection of blogs related to him, his official website, pictures, videos, book reviews, twitter feeds and even amazon purchase recommendations.

Perfect for all your celebrity stalking needs…. and some background research on authors!

To try it for yourself visit www.ksomix.com

How successful are those demonstrations you get when you go to marketing conferences?

If you don’t know the ones I’m talking about, it’s where the presenter tells you how great this new approach to marketing is, or how wonderful this new piece of technology is. The presenter then proceeds to fire of a twitter, a blog or a forum post only to be inundated with responses by the time they finishes their talk. Success!

So here’s my attempt. Right now myself and two colleagues are giving a talk on the benefit of search marketing to businesses. We’ve just set ourselves the challenge of getting this blog post to the top of Google before the end of the talk. Nothing like pressure then.

Yes, this is something we’ve done before on the Pancentric blog, but we want to prove to our guests this morning that it works, and works quickly.

Simply type the title of this blog post into Google, and (fingers crossed) we’re top.

The title of today’s blog post was provided by our esteemed guests, nothing to do with me. Honest.