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	<title>Pancentric Blogs &#187; research</title>
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	<description>Pancentric is a London-based digital agency</description>
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		<title>Mum knows best but do you know mum?</title>
		<link>http://blogs.pancentric.com/2010/06/24/mum-knows-best-but-do-you-know-mum/</link>
		<comments>http://blogs.pancentric.com/2010/06/24/mum-knows-best-but-do-you-know-mum/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 13:03:11 +0000</pubDate>
		<dc:creator>James_P</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Digital Trends]]></category>
		<category><![CDATA[mums]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[trends]]></category>

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		<description><![CDATA[Who’s the most powerful group of Social Networkers in the UK? Yep, you’ve guessed it, Mums. I expect the title of this post gave it away. More screen time, more purchase influence, and more connected than anyone else. Social Mum is in demand. Just about every brand has recognised the power that mums have gained [...]]]></description>
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		<title>25 million marketers can&#8217;t be wrong</title>
		<link>http://blogs.pancentric.com/2009/03/12/25-million-marketers-cant-be-wrong/</link>
		<comments>http://blogs.pancentric.com/2009/03/12/25-million-marketers-cant-be-wrong/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 11:04:12 +0000</pubDate>
		<dc:creator>James_P</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[customer insight]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[theory]]></category>

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		<description><![CDATA[But they are &#8211; according Neale Martin. A new one for me on this blog, but today&#8217;s post is a reading recommendation. I&#8217;ve just finished an excellent book. Habit: The 95% of Behavior Marketers Ignore The book, by Neale Martin explores the reasons why 80% of new products fail, why traditional marketing techniques of the [...]]]></description>
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