Posts Tagged 'PPC'

We’re talking email lists before the mind starts to wander. More specifically the difference between purchased lists and lists grown organically from within the business, the list that comes from interactions with individuals who know your brand and know your product – the reason why nothing beats a bit of home grown.

A word of warning about purchased lists, more specifically purchased consumer lists. Don’t expect to get much of a response. Why? Well if you’ve never heard of the company who drops the email into your inbox, and you didn’t give the express permission to email you, would you visit their website and buy their product? No, me either.

Its not all doom and gloom though, acquisition marketing via email can be successful. It just works a lot better if you can build your own house list. It’s slower, yes, but your response rate will be so much better. List co-registration with a relevant partner site is an option too. Just try where possible to avoid the purchased list if selling product directly from the email is your objective. There are plenty of other options available that deliver a better CPA for you to explore SEO and PPC for starters….