Pancentric Blogs

Since about 2003 Pancentric has based part of its delivery processes (PLiP) around the work of Alan Cooper, inparticular “Goal Oriented Design” which underpins our people focussed Personas and Goals step. Understanding who the visitors to a site will be and then thinking about analysing their goals during their visit.

This has proved to be a fantastically effective way of working, and gives real insights into the content, navigation and interactivity of web sites.

I recently came across Alan’s presentation to the Agile 2008 Conference, and urge everyone to spend 15 minutes or so of their time viewing it. It is full of insight and understanding from an industry guru.

Take a look at Alan Cooper on Interaction Design