Posts Tagged 'petplan'

 

Another year has passed – and what a year it was. You certainly kept us busy (and we love that you did!) While it’s fresh in our mind here’s a taster of a few of the things we got up to in an eventful 12 months…

Grew so big we had to take over another floor in the building – big hello to all the new faces and talent who joined our ranks.

Launched Pancentric Labs – a shiny new facility totally kitted out for all your user research and testing needs.

Bolstered our clients up the Search rankings, hired some fantastic additions to the team and launched PancentricSearch. Tweet them @PancentricSEM.

Found out we won The X Factor pitch at 5.30pm on a Friday – you can guess what happened next. Our only complaint is it wasn’t Simon Cowell who delivered the news.

Created a learning experience for kids that was nothing short of magical, launching a series of next generation interactive apps for Disney Create.

Took a breath of fresh airline – Scandinavian Airlines welcomed us on-board for social media campaigning.

‘How musical are you?’ struck a chord with the nation – 50,000 people took part in the first 24hrs alone.  Since then we worked on a further 5 BBC LabUK projects.

Popped champagne corks when Petplan won the Best New Media award for our ‘12 Plays of Christmas’ campaign.

Continued to pick up awards and press coverage left, right and centre for the multiplatform interactive game we designed and built for Kew Gardens.

Thanked everyone who voted for us in the COGS awards – we won 3!

Hit a home run with RSA’s ‘Big hitters’ campaign – overall sales increase 26%.

Converted Facebook ‘Likes’ at a rate of 75 fans per second for Gear4′s Angry Birds campaign.

Helped Partnership win the ‘Most Outstanding Information Innovation in the UK’  for the Paying for Care portal.

Supported Bluewater’s biggest marketing initiative in the past 12 years – building a web presence for brand new events venue Glow.

Introduced Zurich’s broker engagement programme to dynamic, preference drive e-communications paving the way for a major campaign coming this year.

Sported some mighty displays of facial hair (well at least the boys did anyway) for Movember and raised a bob or two for a great cause.

Welcomed 3 Pancentric babies to the world, toasted 3 weddings and 2 engagements.

Witnessed the most spectacular dance off ever at the Pancentric Christmas party (if you ask nicely we might just show you the video).

Watched Santa Dipper make his annual appearance at the Christmas party – who knew Santa spends the rest of the year moonlighting as a developer?

Worked hard (blood, sweat and tears some might say), played hard, loved what we did and ready to do it all again.

Happy New Year – Look forward to working with you.

At long last Summer is here (rejoice!), but despite our gratitude for the brighter mornings and absence of snow a resurgence of festive cheer spread its way through Pancentric today as news landed that our Xmas campaign for Petplan ‘The 12 Plays of Christmas’ scooped the ‘Best New Media’ campaign at the VMA awards.

The award-winning campaign captured the imagination of Petplan’s animal-loving target audience, building on the happiness they feel at Christmas through the simple moments connecting with family, friends and their pets.

Our ‘Vid-tionary’ concept (video Pictionary) was a fun and humorous play-along game that users could play via Petplan’s custom YouTube channel or dedicated campaign microsite. Each video incorporated real animals (the type that Petplan insure) for more emotive and captivating play.

Targeted, time released content was spread via social channels and a highly personalised email campaign maintained interest and engagement levels throughout the 12 day run of the campaign. If you’d like to find out more about the campaign, there’s a good write up on digital news site Figaro Digital.

The VMA’s are biggies within Petplan’s sector, naturally we’re as pleased as punch to help them get the recognition they deserve amongst their peers and competitors.