Pancentric Blogs

It’s official. The best way to generate traffic to your site is to start blogging. Matt Cutts says so. As head of Google’s Web Spam team, if anyone knows about driving traffic then he should.

As mentioned in his keynote speech at PubCon Search marketing conference in Las Vegas, it’s something I’ve half suspected for some time myself after looking at stats for a given site’s visits compared to blog traffic for the same site.

Just look at the way blogs work. Regularly updated content. Well structured content which is search engine friendly (depending on platform choice). The ability to aggregate content with RSS keeps users engaged, thus promoting return visits. Having good content will encourage in-bound links. The potential for community building around commenters has the potential to increase the keywords added to a post which may help drive the post up the rankings.

As a very low effort but high impact way of getting a message out there and dipping your toe in ‘community’ it is unbeatable.

(via FutureLab)