Posts Tagged 'online'

Yes it’s true the secret to Social Media success for brands is here. Follow these easy steps and your brand will soon be the master of the social mediasphere….. How many times have you seen that before? There are countless articles from ‘Social Media’ experts (that will no doubt have picked up this post through their social media tracking) telling you how to make the most out of MySpace, Twitter, Facebook, Bebo you Blog and more.

Well here are our thoughts. Not 10 steps to Social heaven, just one thing you need to do:

1. Find your influencers

Yes, that’s it, just find your influencers. Of course there’s the usual things you have to do, listen to what’s being said about your brand, your competitors brand, products or services related to your brand and find your way into the conversation from there.

But for Social Media marketing success, for your brand, influencers are the way forward. These are the Twitterers, the Facebookers, the Bloggers with real reach, real followings and real influence. If you can find the influencers in your industry, engage them, even converse with them. The result, your message will reach the broader audience more quickly, and with a lot more authority.

We are all just social voyeurs at heart, we watch, we read, we listen but we don’t contribute. With only 1% of registered social media users making nearly 90% of the noise, it’s important to find the noisy ones that everybody looks at.

You can spend hundreds of man hours trying to get a large following, readership or fan base, or you can spend that effort finding the influencers, whose reach is already 5 times yours will ever be. The choice is yours.

So here I am watching ER and there is an advert for something (doesn’t say what) which features a directive to search “who is she”

Now, I am thinking, wow what a great idea, make sure you are top of the listings for that phrase, after all we know how to do this, don’t we? So I do the search and its just a PPC campaign, no cleverness, no style, no substance. For goodness sake the top organic listing is about CRB checks and there is no mention of the product on the 1st 2 pages.

If all you were doing was getting people to use a PPC link, what was the point? You could have driven them directly to the site without using search at all. It just added an extra click for the visitor and no added value. A really dumb move.

Another of those campaigns where they just don’t get digital. Oh, someone had an idea all right, but if only they’d spent a few % of the ad budget on some proper digital expertise they could have had a much better result.

And I will not dignify the product with a mention.