Posts Tagged 'marketing strategy'

A new buzzword for you. ‘Crowdsourcing’, Heard of it? No? Let me give you the definition from Jeff Howe, the man who wrote the book:

“Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.”

Let’s simplify that, getting your audience to do your work for you! Genius.

It’s a brilliant approach to marketing strategy. Ask the audience their opinion, get them to contribute and feel part of the business. Then Utilise user generated content for new product and service ideas and new approaches to marketing your business.

It’s not a new concept either. Some classic examples include the Walkers ‘Do me a flavour’ campaign, istockphoto.com (you add your images to build their library), and of course wikipedia. There’s also an example of this on the way from Pancentric, so watch this space.

Crowdsourcing: Highly successful, highly engaging, highly recommended.