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	<title>Pancentric Blogs &#187; Interactive TV</title>
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	<link>http://blogs.pancentric.com</link>
	<description>Pancentric is a London-based digital agency</description>
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		<title>Channel 4 boost audience engagement with Social TV</title>
		<link>http://blogs.pancentric.com/2010/05/26/channel-4-boost-audience-engagement-with-social-tv/</link>
		<comments>http://blogs.pancentric.com/2010/05/26/channel-4-boost-audience-engagement-with-social-tv/#comments</comments>
		<pubDate>Wed, 26 May 2010 08:50:09 +0000</pubDate>
		<dc:creator>lauren</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Channel 4]]></category>
		<category><![CDATA[Endemol]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Interactive TV]]></category>
		<category><![CDATA[Million Pound Drop]]></category>
		<category><![CDATA[Social TV]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blogs.pancentric.com/?p=1082</guid>
		<description><![CDATA[London- This week, Channel 4 and ‘Big Brother’ producers Remarkable Television, an Endemol company are launching an exhilarating new live and exclusive game show in which contestants are in with the chance to win one million pounds – if they can hold their nerve. Now, for the first time, viewers can pitch their wits against [...]]]></description>
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		<title>Live TV gameshow meets real-time online play-along</title>
		<link>http://blogs.pancentric.com/2010/05/25/live-tv-gameshow-meets-real-time-online-play-along/</link>
		<comments>http://blogs.pancentric.com/2010/05/25/live-tv-gameshow-meets-real-time-online-play-along/#comments</comments>
		<pubDate>Tue, 25 May 2010 16:59:37 +0000</pubDate>
		<dc:creator>lauren</dc:creator>
				<category><![CDATA[Campaign news]]></category>
		<category><![CDATA[Channel 4]]></category>
		<category><![CDATA[Endemol]]></category>
		<category><![CDATA[Interactive TV]]></category>
		<category><![CDATA[Live broadcast]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social TV]]></category>

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		<description><![CDATA[After months of careful planning and build-up we’re excited to announce that last night Endemol and Channel 4’s new live and big-money gameshow, ‘The Million Pound Drop’ was launched &#8211; featuring a live social play-along game developed by us along with our partners Monterosa The Million Pound Drop online game is broadcast-syncronised, giving fans of [...]]]></description>
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