Posts Tagged 'interaction'

At yesterday’s highly successful Figaro digital mobile seminar, we delivered a presentation on how we’d helped Burger King make the most of geo-location to support local level marketing in a franchisee model. A topic that seemed to resonate with al attendees that worked with brands who have a high street presence.

We explored the possibilities that geo-location presents marketers. Allowing them to deliver targeted and timely messages to a specific location at the touch of a button or the deployment of some app content.

Specifically centred around iPhone, we demonstrated that by utilising the iPhones location services and the flexibility of the application we developed for Burger king we are able to geo-fence every store in BK’s franchisee network and deliver store specific vouchers, offers and competitions to users of the app in a pre-defined radius from the store.

The results have been outstanding. The app is built on the principle of reward, so users know that each time they open there will be something new for them in terms of content and offers, ensuring we maintain a high usage rate. We support this by regularly communicating with users via other channels such as email and Facebook to encourage & remind them to use the app.

The numbers speak for themselves:

4.5million offer impressions served
60k downloads in the first 24 hours
21% month on month usage

If you missed our presentation at Figaro Digital’s mobile seminar and would like to know more why not get in touch.

Q: What’s a brand without a personality?
A: Nothing

If you’re a new brand, or an old one for that matter. How do you let your customers and prospects know about your personality?

How you communicate with your audience says as much for your brand as the beautiful logo and pretty creative you wrap it up in.

Brand experience occurs every time a consumer comes into contact with your brand. This audience experience must communicate equally on all levels, if the brand fails to connect on any of these touch points – albeit offline or online -  it affects the way your brand personality is perceived.

A customers digital experience can make a huge difference to the quality of interactions individuals have with brands and their services, but the quality of these interactions are often mixed.

Understanding how digital communications and platforms are going to be received by your audience goes a long way beyond the most elaborate brand guidelines documentation. It’s more complex than pixel width, or where your logo sits on the page.

In the digital realm, usability, user experience, content, copy and tone of voice can have a huge influence on brand perception and all contribute to driving that all important consumer advocacy.