Posts Tagged 'Digital predictions'

So the New Year is still more than 70 odd days away, but that’s no reason for us not to share with you our thoughts on the top trends that will affect your email marketing performance in 2012.

With the explosion of smartphones, social media and inbox competition over the last few years, we’ve looked at how these channels will continue to impact performance into next year. Below is Part 1 of our 2 Part series.

Inbox Overload
Email addresses have become a standard information requirement for pretty much every business when capturing a customer or prospects details. This has led to an enormous increase in inbox competition. As businesses knowledge of email marketing practices increase, so does their appetite to communicate. Making inbox standout, timeliness and targeting more important than ever.

Communication Complications
Social media has begun to threaten the effectiveness of the inbox. Faster, more up to date, easier to interact with and share, this up to the minute communication poses a series threat to email’s relevance. Compare social to email and unless you’re sitting in front of your computer with your inbox open or surgically connected to your blackberry, email reaches you when you get round to  accessing your inbox.  Being aware of the roles of both channels and their relative merits for your communication goals is essential for continued inbox success.

Portable Inboxes
Smartphone handsets now represent 30% of the entire UK mobile market and this figure is expected to grow rapidly in 2012. Optimising emails for mobile handsets, indeed creating dedicated templates for mobile handsets is becoming increasingly important. Ensuring there is a mobile optimised site at the end of a click thru is key to success with email marketing in 2012.

Smarter Inboxes
Email inboxes are smarter than ever. Providing users with automated filing, and ‘sweep’ options for mass inbox clean up. Making sure you are listed as a preferred sender or ‘starred’ as a sender they want to hear from is essential for consistently high open rates and preventing your message being deleted en mass with every other sender.

Part 2 of our ‘Email Marketing Trends for 2012′ coming soon.

It’s that time of year again, when the future-gazing bandwagon kicks into full swing bringing a mass of end-of-year roundups and predictions for year ahead.

We’ve ploughed our way through them, weeding out the far-fetched and over-hyped and bundling up the finest to bring you a rundown on what you can expect to happen across digital in 2010.

Simply put, we’ve searched the best of the web so you don’t have to.

10 web trends to watch in 2010

Pete Cashmore, CEO and founder of leading Social Media Blog Mashable shares his thoughts on clear trends in web innovation for the year ahead.

Social Media Top 10 Predictions for 2010

“You ain’t seen nothing yet,” says Marketing Magazine of Social Media in 2010, “Partially fueled by mobile internet usage and partially by new tools such as Google Wave, the surge in social media user numbers we have seen recently will go nuclear.”

Tools of the trade: new year devices

The Guardian flags up their top 2 tech trends to keep tabs on this year. Social TV is marked as their one to watch and we’d have to agree. Always ahead of the trends, click here to see how we championed this technology earlier in 2009 for the BBC’s Strictly Come Dancing show and made TV more interactive.

Mobile 2010

NMA reports on what’s in store for Mobile this yeah and well,  let’s face it…no  self respecting 2010 trends list would be complete without a nod to the proverbial “Year of the Mobile.”

Enterprise Trends to watch in 2010

Mash-ups, the Mobile Enterprise and more…brought to you by the good people at ReadWrite Enterprise.

Predictions 2010: The Future of Twitter Google and everything else

“Smoke blowing but they’re blowing such specific smoke.” Based on conversations from TechFlash this Wired Blog entry certainly makes for interesting reading.