Posts Tagged 'design'

At yesterday’s highly successful Figaro digital mobile seminar, we delivered a presentation on how we’d helped Burger King make the most of geo-location to support local level marketing in a franchisee model. A topic that seemed to resonate with al attendees that worked with brands who have a high street presence.

We explored the possibilities that geo-location presents marketers. Allowing them to deliver targeted and timely messages to a specific location at the touch of a button or the deployment of some app content.

Specifically centred around iPhone, we demonstrated that by utilising the iPhones location services and the flexibility of the application we developed for Burger king we are able to geo-fence every store in BK’s franchisee network and deliver store specific vouchers, offers and competitions to users of the app in a pre-defined radius from the store.

The results have been outstanding. The app is built on the principle of reward, so users know that each time they open there will be something new for them in terms of content and offers, ensuring we maintain a high usage rate. We support this by regularly communicating with users via other channels such as email and Facebook to encourage & remind them to use the app.

The numbers speak for themselves:

4.5million offer impressions served
60k downloads in the first 24 hours
21% month on month usage

If you missed our presentation at Figaro Digital’s mobile seminar and would like to know more why not get in touch.

This month, we were pleased to be invited by netmag to take part in their website build- off – a section of the magazine in which three web designers are challenged to tackle the same brief.

The topic of challenge was to design a website aimed at children. Not a promotional site for a product, but rather an educational one that looks at how children use the web differently. Needless to say, the brief was right up our street having worked on a number of websites for children’s brands including CBBC’s Tracy Beaker, Cbeebies Poetry Pie and Nickelodeon.

Featured in issue 202, the site has one clear mission – to inspire kids to pick up and learn a musical instrument.

21st century kids feed on diet of non-stop TV music talent shows – we wanted to build on this appetite but get them off the couch – to empower and encourage participation – to draw out a new generation of musical creativity beyond the realms of manufactured plastic pop.

Childhood is clearly the best place to start learning an instrument. This said, it’s a fact that music lessons don’t always appeal or are too costly for some families which is why we thought the web would be the perfect environment to reach all and offer a fully immersive musical journey, spurred on by fun, discovery and learning.

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