Posts Tagged 'data'

We all love to find something out about ourselves that we never knew. Go on admit it, you do.

I’m talking specifically about websites here. What if I told you that I knew something about your website that you didn’t? That I knew where a certain % of traffic was coming from, or that I could tell you your share of traffic for a particular key word or phrase? You’d be impressed right?

In surely one of the best uses of Twitter in recent months that’s exactly what Compete are offering.

Compete: Winning followers on Twitter

Compete, a website analytics service, are offering followers of it’s Twitter page the opportunity to learn something about their website or indeed a competitors website even if your not a registered user of their analytics software. On ‘Data Nugget Friday’ simply add #datanugget on and the URL you want the dirt on for an intriguing fact or insight. A brilliant use of Twitter, which has helped them to find a band of loyal followers (Celebrity status according to Twanalyst ) and create the most important thing of all intrigue.

How intruiging is your Twitter page, Facebook Fan Page, Email Communications or Website? Do you leave the audience thirsty for more?

We’re talking email lists before the mind starts to wander. More specifically the difference between purchased lists and lists grown organically from within the business, the list that comes from interactions with individuals who know your brand and know your product – the reason why nothing beats a bit of home grown.

A word of warning about purchased lists, more specifically purchased consumer lists. Don’t expect to get much of a response. Why? Well if you’ve never heard of the company who drops the email into your inbox, and you didn’t give the express permission to email you, would you visit their website and buy their product? No, me either.

Its not all doom and gloom though, acquisition marketing via email can be successful. It just works a lot better if you can build your own house list. It’s slower, yes, but your response rate will be so much better. List co-registration with a relevant partner site is an option too. Just try where possible to avoid the purchased list if selling product directly from the email is your objective. There are plenty of other options available that deliver a better CPA for you to explore SEO and PPC for starters….