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	<title>Pancentric Blogs &#187; customers</title>
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		<title>The Rational Marketer</title>
		<link>http://blogs.pancentric.com/2009/02/18/the-rational-marketer/</link>
		<comments>http://blogs.pancentric.com/2009/02/18/the-rational-marketer/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 15:36:01 +0000</pubDate>
		<dc:creator>James_P</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blogs.pancentric.com/?p=149</guid>
		<description><![CDATA[As an avid reader of Seth Godin&#8217;s blog (not seen it? Check out http://sethgodin.typepad.com/) sometimes you just have to sit back and nod your head in total agreement at some of his posts. After reading his latest post about the rational marketer and the irrational customer I thought rather than try to explain this frustration [...]]]></description>
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