Posts Tagged 'customer insight'

But they are – according Neale Martin.

A new one for me on this blog, but today’s post is a reading recommendation.

I’ve just finished an excellent book. Habit: The 95% of Behavior Marketers Ignore

The book, by Neale Martin explores the reasons why 80% of new products fail, why traditional marketing techniques of the last 50 years are flawed, and how we’ve ignored what’s been in front of us for all these years – that human behavior is largely managed through subconscious process.

Neale provides an excellent insight into today’s marketing techniques, and challenges the reader to focus more on behaviour than attitudes and intentions.

It certainly provokes a lot of thought and gives a new perspective on approaches to marketing to your loyal consumers. Actually, are they really loyal customers or just creatures of habit?