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	<title>Pancentric Blogs &#187; customer engagement</title>
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	<link>http://blogs.pancentric.com</link>
	<description>Pancentric is a London-based digital agency</description>
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		<title>Stop marketing to. Start engaging with.</title>
		<link>http://blogs.pancentric.com/2009/03/02/stop-marketing-to-start-engaging-with/</link>
		<comments>http://blogs.pancentric.com/2009/03/02/stop-marketing-to-start-engaging-with/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 12:45:44 +0000</pubDate>
		<dc:creator>James_P</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blogs.pancentric.com/?p=193</guid>
		<description><![CDATA[Is this the future of digital campaigns? http://www.skittles.com/ Skittles have had a rather extreme social media makeover. Product descriptions on wikipedia, promotional videos on youtube, Product advocates/testimonials on facebook all held together with a nifty little app in the top left of your screen. I like it, it&#8217;s a brave move to allow all of [...]]]></description>
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		<title>New ways to think about your audience</title>
		<link>http://blogs.pancentric.com/2009/02/13/new-ways-to-think-about-your-audience/</link>
		<comments>http://blogs.pancentric.com/2009/02/13/new-ways-to-think-about-your-audience/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 10:24:27 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[people]]></category>

		<guid isPermaLink="false">http://blogs.pancentric.com/?p=129</guid>
		<description><![CDATA[Interesting to hear John Micklethwait the editor of the Economist on the BBC Today programme this morning talking about his readership. He says that rather than thinking about them in terms of Income, Intelligence, etc. they have started thinking in a more psychometric way and asking &#8220;how curious they are&#8221;, and whether they would be [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cute Cats make us famous</title>
		<link>http://blogs.pancentric.com/2008/12/18/cute-pussys-make-us-famous/</link>
		<comments>http://blogs.pancentric.com/2008/12/18/cute-pussys-make-us-famous/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 16:57:06 +0000</pubDate>
		<dc:creator>James_P</dc:creator>
				<category><![CDATA[Campaign news]]></category>
		<category><![CDATA[campaign Site]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[e-comms]]></category>
		<category><![CDATA[petplan]]></category>

		<guid isPermaLink="false">http://blogs.pancentric.com/?p=91</guid>
		<description><![CDATA[Whilst browsing the Brand Republic website today I was very pleased to find an article detailing Pancentric&#8217;s latest digital campaign for Petplan. The 12 days of Xmas campaign featuring of all things, 12 daily emails provides Petplan customers with exclusive Xmas content, including a selection of funny/cute and altogether sickly videos of animals. Xmas gift [...]]]></description>
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