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	<title>Pancentric Blogs &#187; crowdsourcing</title>
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	<link>http://blogs.pancentric.com</link>
	<description>Pancentric is a London-based digital agency</description>
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		<title>Up, up and away: Scandinavian Airlines social activity takes off with new Facebook campaign</title>
		<link>http://blogs.pancentric.com/2011/11/02/up-up-and-away-scandinavian-airlines-social-activity-takes-off-with-new-facebook-campaign/</link>
		<comments>http://blogs.pancentric.com/2011/11/02/up-up-and-away-scandinavian-airlines-social-activity-takes-off-with-new-facebook-campaign/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 09:50:16 +0000</pubDate>
		<dc:creator>lauren</dc:creator>
				<category><![CDATA[Campaign news]]></category>
		<category><![CDATA[general]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Facebook app]]></category>
		<category><![CDATA[SAS]]></category>
		<category><![CDATA[Scandinavian Airlines]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blogs.pancentric.com/?p=1941</guid>
		<description><![CDATA[I’ll bet I’m not alone in thinking that nothing beats the feeling of jetting off to explore a country unknown &#8211; but even the most intrepid traveller would agree that recommendations on what to see and do from those who know and love the country is the best way to make the most of your [...]]]></description>
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		<title>Crowdsourcing. It&#8217;s right in front of your eyes</title>
		<link>http://blogs.pancentric.com/2009/03/25/crowdsourcing-its-right-in-front-of-your-eyes/</link>
		<comments>http://blogs.pancentric.com/2009/03/25/crowdsourcing-its-right-in-front-of-your-eyes/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 08:45:51 +0000</pubDate>
		<dc:creator>James_P</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[ugc]]></category>

		<guid isPermaLink="false">http://blogs.pancentric.com/?p=221</guid>
		<description><![CDATA[A new buzzword for you. &#8216;Crowdsourcing&#8217;, Heard of it? No? Let me give you the definition from Jeff Howe, the man who wrote the book: &#8220;Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the [...]]]></description>
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