Posts Tagged 'consumers'

The, dare I say it, Credit Crunch (hate that phrase) has forced the general public to tighten their belts of late. No more visits to restaurants 4 times a week, no more shopping for clothes unless they offer an 85% discount on the purchase price.

Tough times call for tough measures and highest on most peoples list seems to be money saving tips. The explosion in e-vouchers, online discount codes, and “friends and family” discount emails has been phenomenal, but only yesterday when I stumbled upon a website by Martin Lewis did it highlight to me how the credit crunch has seen the emergence of a true ‘influencer’.

Martin Lewis the brains behind website Martins Money is a well respected web commentator, unconnected to any brand, service or organisation, influencing huge numbers of consumers with his opinions & tips. Surely the perfect examples of many a marketing gurus ‘influencer’.

Imagine the following scenario – You visit Martins website because you’re looking for a discount voucher for dinner that evening, which restaurant will you visit, you haven’t decided yet. But, you can bet it will be one of the restaurants he lists vouchers for! How’s that for influencing consumers decisions?