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	<title>Pancentric Blogs &#187; consumer</title>
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	<link>http://blogs.pancentric.com</link>
	<description>Pancentric is a London-based digital agency</description>
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		<title>Marketing that doesn&#8217;t sell your product. Essential.</title>
		<link>http://blogs.pancentric.com/2009/05/18/marketing-that-doesnt-sell-you-product-essential/</link>
		<comments>http://blogs.pancentric.com/2009/05/18/marketing-that-doesnt-sell-you-product-essential/#comments</comments>
		<pubDate>Mon, 18 May 2009 12:25:24 +0000</pubDate>
		<dc:creator>James_P</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[relationship]]></category>

		<guid isPermaLink="false">http://blogs.pancentric.com/?p=258</guid>
		<description><![CDATA[Brand &#38; relationship building activity online. Not directly selling your product or service to your cutomers. No special offer, mega discount and no screaming call to action saying ‘Buy this right now!’ So what&#8217;s the point? Some marketers view brand building activity as a waste of time, money and resource. It&#8217;s not trackable some say, [...]]]></description>
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		<title>Crowdsourcing. It&#8217;s right in front of your eyes</title>
		<link>http://blogs.pancentric.com/2009/03/25/crowdsourcing-its-right-in-front-of-your-eyes/</link>
		<comments>http://blogs.pancentric.com/2009/03/25/crowdsourcing-its-right-in-front-of-your-eyes/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 08:45:51 +0000</pubDate>
		<dc:creator>James_P</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[ugc]]></category>

		<guid isPermaLink="false">http://blogs.pancentric.com/?p=221</guid>
		<description><![CDATA[A new buzzword for you. &#8216;Crowdsourcing&#8217;, Heard of it? No? Let me give you the definition from Jeff Howe, the man who wrote the book: &#8220;Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the [...]]]></description>
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		<title>25 million marketers can&#8217;t be wrong</title>
		<link>http://blogs.pancentric.com/2009/03/12/25-million-marketers-cant-be-wrong/</link>
		<comments>http://blogs.pancentric.com/2009/03/12/25-million-marketers-cant-be-wrong/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 11:04:12 +0000</pubDate>
		<dc:creator>James_P</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[customer insight]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://blogs.pancentric.com/?p=209</guid>
		<description><![CDATA[But they are &#8211; according Neale Martin. A new one for me on this blog, but today&#8217;s post is a reading recommendation. I&#8217;ve just finished an excellent book. Habit: The 95% of Behavior Marketers Ignore The book, by Neale Martin explores the reasons why 80% of new products fail, why traditional marketing techniques of the [...]]]></description>
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