Posts Tagged 'Clipper Teas'

lauren

Clipper brings back the tea lady

Posted by lauren, April 9 2010 at 9:15

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We’ve got a mission. Alongside our friends at Clipper Teas, we’ve set about reviving overworked offices up and down the country.

First came the dedicated Green Tea website, designed to be an innovative and relaxing platform to communicate all the lovely natural and pure ingredients that make Clipper such great way to re-energize.

Next, comes an experiential marketing campaign to bring back the iconic British tea lady – with a twist. During a hectic day at the office, we all know that nothing beats a nice cuppa to lift your mood. Working with Experiential agency Mad River, we’re taking this one step further, with a competition that will see 250 offices winning a personal visit from the Clipper team. They’ll not only serve the perfect brew directly to the desks of Britain, but have loads of goodies up for grabs and heaps of health and well-being advice.

Not wanting Clipper fans nationwide to miss the fun, we’ll capture the action as it happens, and spread the Revival Time message through social media channels. Event participants will be doing some social spreading of their own too, sharing their experience through the dedicated Facebook fan page and uploading their Revival Time photos to Flickr.

The good old British tea lady may be a thing of days gone by, but this modern day take will bring a smile to the faces of the overworked – and dehydrated. Now, who’s turn is it to put the kettle on?