Posts Tagged 'Channel 4'

It’s all change at the X Factor this year as a new judging panel are welcomed to the series. Closely followed by the news that a new digital agency have been brought on-board – and it’s us!

Following a competitive 3-way pitch, a panel made up of TalkBack Thames, ITV and Syco decided that Pancentric have the X Factor.
The X Factor were looking for a digital partner to help them achieve their online ambitions as the multi BAFTA-award winning entertainment show returns for its 8th season, exploding onto TV screens in August.
We’ve been working closely with X Factor’s in-house teams to deliver a new website that will delight fans of the show with unique, entertaining and interactive content that celebrates all things X Factor.

Talking of our appointment, Oliver Davies, Producer, talkbackTHAMES digital, says “As one of the biggest entertainment formats on British television, our job is to ensure that The X Factor’s multi-platform proposition is the biggest and best. Pancentric Digital impressed with their ideas and results-driven approach, underpinned by a proven track record in our sector of bringing together multiple channels to perform for the commercial advantage of the broadcaster.”

Richard Williams, Controller, Multiplatform Commissioning & Digital, ITV says “The X Factor is one of our biggest digital brands, with a passionate and dedicated fanbase. Getting the online and on demand user experience right for a show like this is a crucial part of harnessing that passion and I’m confident that Pancentric will work with us to set the bar high for these kind of entertainment formats.”

After months of careful planning and build-up we’re excited to announce that last night Endemol and Channel 4’s new live and big-money gameshow, ‘The Million Pound Drop’ was launched – featuring a live social play-along game developed by us along with our partners Monterosa

The Million Pound Drop online game is broadcast-syncronised, giving fans of the show the chance to experience, first-hand, the excitement and tension of the live shows as they pitch their wits against the show’s TV contestants.

Mirroring the main show, players of the online game are given a virtual £1m, then must try to keep as much of their cash as possible, as they tackle the same questions in real-time as the TV contestants. Answers are made by placing a portion of their winnings over whichever trapdoors they believe holds the correct answer – a wrong answer will see the money swallowed through the trapdoor.

The show’s host, Davina McCall is upping the engagement-factor even further discussing live on-air how well the players of the online game are doing compared to the TV contestants.

Of the new game, Justin Gorman, Head of Entertainment, Channel 4 says “The interactive element to The Million Pound Drop adds another exciting dimension to this brand new entertainment show.  It’s a mind-blowing concept to consider that potentially 1000s of viewers for the very first time with a game show on tv will be able to play along at the same time as watching this show.  I am sure it will not only add to the viewers experience, but also heighten the tension in the studio as contestants will be aware that the viewers will also be interactively playing along and against them.”

You’ve heard us say it before but the trend towards two-screen interactive and social TV is one that particularly excites us. In particular, the high intensity of the Million Pound Drop live shows, mixed with the real-time play along functionality and integration with social media channels is one that creates a deeply involving, engaging experience that only serves to heighten the audiences viewing pleasure. Thanks to the great folk at Endemol and Channel 4.