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	<title>Pancentric Blogs &#187; branding</title>
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	<link>http://blogs.pancentric.com</link>
	<description>Pancentric is a London-based digital agency</description>
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		<title>WLTM: Brand with great personality</title>
		<link>http://blogs.pancentric.com/2009/02/20/wltm-brand-with-good-personality/</link>
		<comments>http://blogs.pancentric.com/2009/02/20/wltm-brand-with-good-personality/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 11:01:26 +0000</pubDate>
		<dc:creator>James_P</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://blogs.pancentric.com/?p=155</guid>
		<description><![CDATA[Q: What’s a brand without a personality? A: Nothing If you’re a new brand, or an old one for that matter. How do you let your customers and prospects know about your personality? How you communicate with your audience says as much for your brand as the beautiful logo and pretty creative you wrap it [...]]]></description>
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		<title>Loathe one?</title>
		<link>http://blogs.pancentric.com/2008/12/09/loathe-one/</link>
		<comments>http://blogs.pancentric.com/2008/12/09/loathe-one/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 12:46:30 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blogs.pancentric.com/?p=67</guid>
		<description><![CDATA[I am sure that there were many, many, many hours of discussions, focus groups, high level marketing summits and other activites carried out at Dolce &#38; Gabbana when they were planning to name their new The One perfume derivative &#8220;l&#8217;eau the one&#8221; Sadly, it seems that no-one tried saying it repeatedly. A classic case of [...]]]></description>
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