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	<title>Pancentric Blogs &#187; brand</title>
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	<link>http://blogs.pancentric.com</link>
	<description>Pancentric is a London-based digital agency</description>
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		<title>Bold and the beautiful</title>
		<link>http://blogs.pancentric.com/2009/10/02/bold-and-the-beautiful/</link>
		<comments>http://blogs.pancentric.com/2009/10/02/bold-and-the-beautiful/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 14:28:49 +0000</pubDate>
		<dc:creator>James_P</dc:creator>
				<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[general]]></category>
		<category><![CDATA[above the line]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[traffic driving]]></category>

		<guid isPermaLink="false">http://blogs.pancentric.com/?p=389</guid>
		<description><![CDATA[Sometimes you see a piece of advertising and think to yourself &#8220;Damn, I wish I&#8217;d thought of that&#8221;. The latest advertising campaign from Dixons makes you do just that. Bold, brave, exceptionally clever. As Dixons disappear from our high streets and shift their focus to their online store, how do they get the footfall that [...]]]></description>
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		<title>Intrigue. Leave your audience thirsty for more.</title>
		<link>http://blogs.pancentric.com/2009/09/07/intrigue-leave-your-audience-begging-for-more/</link>
		<comments>http://blogs.pancentric.com/2009/09/07/intrigue-leave-your-audience-begging-for-more/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 09:34:45 +0000</pubDate>
		<dc:creator>James_P</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blogs.pancentric.com/?p=361</guid>
		<description><![CDATA[We all love to find something out about ourselves that we never knew. Go on admit it, you do. I&#8217;m talking specifically about websites here. What if I told you that I knew something about your website that you didn&#8217;t? That I knew where a certain % of traffic was coming from, or that I [...]]]></description>
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		<title>Someone Call The Brand Police</title>
		<link>http://blogs.pancentric.com/2009/09/03/someone-call-the-brand-police/</link>
		<comments>http://blogs.pancentric.com/2009/09/03/someone-call-the-brand-police/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 12:32:41 +0000</pubDate>
		<dc:creator>James_P</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand manager]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blogs.pancentric.com/?p=352</guid>
		<description><![CDATA[The Campaign Kick-Off&#8230; &#8220;I want to move the brand forward, I want fresh thinking, new ideas, a new approach, something that stands out and makes us look difference.&#8221; Initial Concept Delivery&#8230; &#8220;It&#8217;s not really on brand, I don&#8217;t think the brand team will sign this off, this needs to look like the things we&#8217;ve done [...]]]></description>
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