Posts Tagged 'brand manager'

The Campaign Kick-Off…
“I want to move the brand forward, I want fresh thinking, new ideas, a new approach, something that stands out and makes us look difference.”

Initial Concept Delivery…
“It’s not really on brand, I don’t think the brand team will sign this off, this needs to look like the things we’ve done previously.”

Sound familiar? Are your internal brand police holding back your marketing? Here’s a thought, perhaps it’s down to your approach.

Simply putting a new creative approach in front of the brand management team and expecting them to get it won’t work. Next time you have that new revolutionary approach that pushes the brand values and guidelines to the limit why not explain where the approach has come from. Perhaps feedback from customers,  a new research report or developments in technology have dictated the change? You might have evidence that shows this change will make a huge difference to the effectiveness of your marketing.  What ever the reason is for the change (providing you have one), try explaining it to the guardians of your brand, it might just help move things along.