Posts Tagged 'blogs'

The famous ‘power of blogs’ experiment.

So here we are, live at BIBA 2011 (#BIBA2011), demonstrating how powerful blogs can be for your marketing efforts, and how well they perform in search engines.

Right now as all eyes rest on the screen behind me (pics to follow), we’ve taken a random blog title generated by the lovely BIBA audience, and we’re going to see whether this blog post will have indexed in the Google search rankings by the end of this BIBA conference breakout session that Pancentric have been co-hosting. For the good of digital marketing, not to mention my reputation, let’s hope this works.

Today we’ve discussed the merits of social media in the B2B space, how the insurance community can realise the potential social media presents businesses, and how social media fits more broadly with other digital marketing activity. We’ve heard from BIBA themselves how working with Pancentric to develop their social media offering has delivered some stand-out results for them both in terms of reach and awareness. Neil Grimshaw from the Ravenhall group has also been telling us how his use of social media has led to some influential connections and greater visibility for his business services. Our very own Tim Mears has presented some interesting social media case studies, demonstrating how social media plays an important role on the purchasing decisions of millions of online consumers, and now we find ourselves at the ‘experiment’…

To demonstrate how quickly Blogs index posts, we’re going to put this one live now, and in just 30 minutes time, we’ll search for our post in Google, and hey presto it will be there.

Digital, don’t fail me now.

O.k so the title is a little misleading. This isn’t a blog post about the new Ozzie Osbourne, no popstar has eaten any furry animals of any description and I promise no animals were harmed in the making of this blog post.

The reason for the ambiguous title is to demonstrate the power of blogs when it comes to search engine rankings.

After my latest blog post “Let’s talk about Fridges”, (didn’t see it? It’s a must read). I noticed that Google had indexed the post in less than an hour and it was proudly sitting at position number 1 in the Google rankings. I hasten to add that I wasn’t vainly searching for my own blog post, a colleague had pointed this out to me, honest!

My point, blogs work, I don’t mean I’ve finally found a whole new audience to talk about fridges too, but that google and other search engines, like blogs. Which means they should be an integral part of any SEO strategy.

I’m reliably informed by Pancentrics very own SEO guru that my blog post success is only the start, it’s actually possible to set a blog to “ping” Google every time I make a post. Google then crawls the site and my new post can be on the first page of Google for relevant searches within minutes.

Paul, our SEO guru says,

“No other form of SEO activity can deliver results this fast.

Google treats blog posts like this as they are current up to the minute pieces of content and deserve to be at the top of search results at that time.

The flip side is that, without additional SEO activity to support them, blog posts can drop down the rankings for exactly the same reasons. However, this is just one more reason to keep your blog up to date; keep blogging about your subject area and you’ll be able to appear at the top of the search results permanently.”

Thanks for that Paul.

Now for the Acid test, type ‘A popstar ate my gerbil’ into google. Look who’s top.

(This phrase will only be top for about the next 72 hours, performance after this cannot be guaranteed, your home may be at risk if you don’t keep up repayments)