Posts Tagged 'blog'

You’ve been working away tirelessly at your marketing strategy and found the perfect way to communicate your new/improved product or service, show the business as a market leader and pioneer of new and innovative approaches, all the while boosting you SEO efforts and keeping up regular communications with your audience. Yes you’ll create a corporate Blog.

So who will Blog? You’ll get the head of product innovation blog about why he came up with the latest solution and the MD to blog about how the business has emerged as Market leader due to its customer centric focus. You and the rest of the marketing team will then keep the blog ticking over with timely news and updates that will be of real interest to your customer base.

So what’s the problem? The problem is the experts in the business, the ones who know your product inside and out, help shape the business and its direction tell you they simply haven’t got the time to Blog.

I would argue they can’t afford not to have the time to blog. If there is an audience out there that want to hear from you and you have the people who have something meaningful to say then find the time.

Here are my top 5 reasons for creating a corporate blog:

1. Most Blog platforms are free, so the only real expenditure is time.
2. Blogs help improve your search marketing efforts. Fact.
3. Blogging helps create a community of loyal followers a.k.a brand advocates
4. Blogs help you understand your market. Look at the comments left on your blog, are they telling you something?
5. Publishing regular, useful, engaging content to your audience strengthens your credibility in your given industry

Now there’s no need for any excuses.

How successful are those demonstrations you get when you go to marketing conferences?

If you don’t know the ones I’m talking about, it’s where the presenter tells you how great this new approach to marketing is, or how wonderful this new piece of technology is. The presenter then proceeds to fire of a twitter, a blog or a forum post only to be inundated with responses by the time they finishes their talk. Success!

So here’s my attempt. Right now myself and two colleagues are giving a talk on the benefit of search marketing to businesses. We’ve just set ourselves the challenge of getting this blog post to the top of Google before the end of the talk. Nothing like pressure then.

Yes, this is something we’ve done before on the Pancentric blog, but we want to prove to our guests this morning that it works, and works quickly.

Simply type the title of this blog post into Google, and (fingers crossed) we’re top.

The title of today’s blog post was provided by our esteemed guests, nothing to do with me. Honest.