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	<title>Pancentric Blogs &#187; audeince</title>
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		<title>Brilliant insight or terrible oversight?</title>
		<link>http://blogs.pancentric.com/2009/02/27/brilliant-insight-or-terrible-oversight/</link>
		<comments>http://blogs.pancentric.com/2009/02/27/brilliant-insight-or-terrible-oversight/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 13:40:28 +0000</pubDate>
		<dc:creator>James_P</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[audeince]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Lastminute.com just sent me an email. They&#8217;ve invited me to tune into their latest advertising campaign this weekend. For those of you that haven&#8217;t seen the email, I&#8217;ll let lastminute explain the concept&#8230; &#8220;On Saturday 28 February at 9.50pm, watch us (lastminute.com) on telly and win a big bundle of good stuff. We&#8217;re creating a [...]]]></description>
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