A week on the web #17
Posted by Lauren and Hannah, September 17 2010 at 9:51
How old is the average Facebook user
An infographic from Flowtown (via Alex Wilhelm) points towards the shift in demographics on the most popular social sites and how older users are upping their presence. 47% of internet users aged 50-64 are now using social networking sites. Average ages of Twitter and Facebook users may be older than you’d expect at 39 and 38 respectively. Click on the image to enlarge and view the full findings.
London Fashion Week Online
Not got the necessary blogging/blagging power to bag yourself a London Fashion Week ticket this year? Never fear; The British Fashion Council is launching an online initiative, Digital Schedule, for the Autumn/Winter show. Audiences will be able to view shows streamed live from the British Fashion Councils show venue at Somerset House, as well as a selection of fashion films, fast becoming a popular medium for designers to present their collections to new audiences and industry professionals. Designers presenting their films include Antoni & Alison, Cassette Playa and Sienna Miller’s label, Twenty8Twelve. London Fashion Week, kicking off today, is the first of the four global fashion weeks to fully embrace digital media offering all designers the opportunity to live stream their shows and will be driving audiences to the Digital Schedule through e-marketing, Facebook and Twitter.
Thy Pingdom Come
Apple’s music-based social network is pretty much what you’d expect. Through your personal profile, you can follow artists and friends and find out what they’re playing and where they’re playing it, and keep up to date with what friends, artists and celebrities are up to on the Recent Activity feed.
Early uptake showed promised with 1m users subscribed to Ping in two days – which of course is a mere ripple in the water when compared, for example, to the number of Facebook users, but give it time and its likely to rub MySpace and Facebook up the wrong way, with it’s ready made wide reach through iTunes, major artists on board and an ever so slightly well established brand behind it. Opinion of the folk here at Pancentric is well and truely split. Showing no love for the new service John says “Ping only shows songs you have purchased through iTunes, not those in your full library which you might have got through…..other means. Bit of a fail. Last FM manages track identification though, it’s definitely doable. I just want iTunes to manage my music and deal with my phone/iPod. Not be a second rate social network”. James adds “the charging of Artists to get on there just re-inforces the current broken system. Esp. as there is so much better stuff out there on the social networks anyway.” Conversley Paul reackons “It’s only the first steps, but if enough artists get involved to tempt people into purchasing their music and endorse new artists, then that’s a positive”. What did you think of it?
Is web dead?
‘The web is dead. Long live the internet’ is a provocative statement to say the least but as Wired observes the advent of apps means a new paradigm in the way we consume information. When I wake up in the morning, I pick up my iPhone and click on my app to view Facebook, quickly check over my emails via my gmail app then check the news via my BBC news app – that’s 3 apps before I’ve even eaten my cornflakes and I’m not alone. Come the end of the day and a bunch of apps later as Wired say ‘you’ve spent the day on the internet – but not on the web…Over the past few years, one of the most important shifts in the digital world has been the move from the wide-open Web to semiclosed platforms that use the Internet for transport but not the browser for display. It’s driven primarily by the rise of the iPhone model of mobile computing.” Yet apps – which account for a small part of the internet- aside, is this really all that new? The web is only web and most of your stuff goes over the internet (email, rss, ftp, bit torrent, iplayer etc.) already. The read the rest of the article, take a look here.


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