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	<title>Pancentric Blogs &#187; advertising</title>
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	<link>http://blogs.pancentric.com</link>
	<description>Pancentric is a London-based digital agency</description>
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		<title>Bold and the beautiful</title>
		<link>http://blogs.pancentric.com/2009/10/02/bold-and-the-beautiful/</link>
		<comments>http://blogs.pancentric.com/2009/10/02/bold-and-the-beautiful/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 14:28:49 +0000</pubDate>
		<dc:creator>James_P</dc:creator>
				<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[general]]></category>
		<category><![CDATA[above the line]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[traffic driving]]></category>

		<guid isPermaLink="false">http://blogs.pancentric.com/?p=389</guid>
		<description><![CDATA[Sometimes you see a piece of advertising and think to yourself &#8220;Damn, I wish I&#8217;d thought of that&#8221;.
The latest advertising campaign from Dixons makes you do just that.
Bold, brave, exceptionally clever. As Dixons disappear from our high streets and shift their focus to their online store, how do they get the footfall that used to [...]]]></description>
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		<title>Brilliant insight or terrible oversight?</title>
		<link>http://blogs.pancentric.com/2009/02/27/brilliant-insight-or-terrible-oversight/</link>
		<comments>http://blogs.pancentric.com/2009/02/27/brilliant-insight-or-terrible-oversight/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 13:40:28 +0000</pubDate>
		<dc:creator>James_P</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[audeince]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blogs.pancentric.com/?p=180</guid>
		<description><![CDATA[Lastminute.com just sent me an email. They&#8217;ve invited me to tune into their latest advertising campaign this weekend.

For those of you that haven&#8217;t seen the email, I&#8217;ll let lastminute explain the concept&#8230;
&#8220;On Saturday 28 February at 9.50pm, watch us (lastminute.com) on telly and win a big bundle of good stuff.
We&#8217;re creating a television first &#8211; [...]]]></description>
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