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London- It’s all about self-expression with the Burger King Brand and true to this premise interactive agency,Pancentric Digital, have a developed a Facebook application that encapsulates this sentiment of having what you want, the way you want it.

The “Fight till the last bite” campaign was developed by Pancentric Digital to further engage Burger King’s fans and customers in BK’s core mantra that “Taste is King.”

The delicious new Melt ‘N Middle range is Burger Kings latest addition to the menu and will be available for a limited period for £2.49.

The Facebook application allows fans to vote for their favourite Melt ‘N Middle flavour, with 3 tempting flavours to choose from including Blue Cheese, Chilli Cheese and Cheesy Mushroom.

By voting for their favourite to win, one lucky fan who votes for the winning product is in with the chance to win the ultimate BK tasting day for them and a friend. The winners will be whisked away to West London where they will feast to their hearts content on a selection of tantalizing Burger King products specially prepared for them by the Burger King team.

The campaign is supported by a YouTube video showing behind the scenes footage with Mark Dowding, a Burger King chef, who talks about how he and his team came up with the inspiration for the Melt ‘N Middle range.

The promotion is also featured in Burger King’s hugely popular iPhone app, designed and developed by Pancentric Digital, both as a running promotion and push notification.
The innovative iPhone application uses geo-location to guide UK followers of the King to their nearest restaurant and served up exclusive location-based mobile vouchers and content. The iPhone app reached 4th position in the App store download chart – 2nd in the lifestyle category.

The launch of the new Melt ‘N Middle range is also backed by TV advertisements and a email marketing campaign. The campaign is designed to remind customers that ‘Taste is King’ its it’s the combination of flavours and quality ingredients that make Burger King products taste so good.

The Promotion of the Melt ‘N Middle range the campaign outlines Burger Kings commitment to engage with their customers via a multi-channel approach.

To view the Facebook application click here.
To view the YouTube video click here.

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About Pancentric Digital
Pancentric Digital is a full service interactive agency specialising in Strategy, User Experience, Social media,Site design & build, Search marketing, E-marketing, Mobile and Video & Rich media. Clients include BBC, Channel 4, Clipper Teas, Burger King, Hennessy, Allianz / Petplan and RSA. Find out more at
www.pancentric.com

For more information please contact Lauren Hopwood, Marketing & PR Manager on 020 7099 6370 orlauren.hopwood@pancentric.com

London BBC Lab UK, a website where visitors can take part in groundbreaking science, is launching today an experiment to help discover the nation’s attitude to risk. By taking The Big Risk Test participants reveal their own appetite for different risks while at the same time helping scientists to understand how people judge, understand or take risks in their everyday lives.

The experiment which launches today, Monday April 4th, will be featured during tonight’s episode of BBC One’s Bang Goes the Theory show at 7.30 pm .

Judging risks is something we do on a day to day basis, often sub-consciously. But since we all vary so considerably in our perceptions of risk, how accurate are the judgments we make? How much do our beliefs about chance and luck sway the decisions we make?

The Big Risk Test is designed by BBC Lab UK in collaboration with scientists Dr Mike Aitken and Professor David Spiegelhalter. Interactive agency, Pancentric Digital, have been commissioned by the BBC to produce the creative that brings to life the experiment, including developing a brand identity, as well as the design and build of four interactive Flash games.

Michael Orwell, Content Producer, BBC says “Everyday we’re exposed to different kinds of risk and we’re interested to find out more about the many and varied ways people perceive and respond to risk. Someone, for example, could be very risk taking in the case of extreme sports but extremely risk averse when it comes to investing money.”

The experiment also explores the how feelings of luck affect our behaviour, Dr. Mike Aitken says “Research has suggested that people who think of themselves as ‘lucky’ actually are ‘lucky’, because they are willing to take more risks!”

To take part in the experiment the public is invited to visit the Lab UK website http://www.bbc.co.uk/labuk/ to answer a range of questions, complete exercises and take part in four Flash-based games, produced by Pancentric Digital, that assess their reaction to different kinds of risk.

Using the Dospert scale which evaluates behavioural intentions (the likelihood that one might engage in risky activities or behaviours) participants reveal their risk taking traits, scored across five different areas of life – ethical, financial, health/safety, social, and recreational.

Dominic Walsh, Project Director, Pancentric Digital says “Since attitudes towards risk and risk taking behaviour varies so greatly from person to person it was really important for us to create robust feedback loops and reporting systems. Each person who participates in the test is rewarded with a highly tailored and personalised report unique to them so they can understand more about their risk taking personality and what this means.”

The Big Risk Test is the third in a series of 5 major experiments BBC Lab UK have commissioned Pancentric Digital to produce. Previous experiments ‘The Great British Class Survey’ and ‘How musical are you?’ received huge public response with ‘The Great British Class Survey’ becoming the largest ever interactive study of its kind.

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About Pancentric Digital
Pancentric Digital is a full service interactive agency specialising in Strategy, User Experience, Social media, Site design & build, Search marketing, E-marketing, Mobile and Video & Rich media. Clients include BBC, Channel 4, Clipper Teas, Burger King, Hennessy, Allianz / Petplan and RSA. Find out more at www.pancentric.com
For further information please contact Lauren Hopwood on 020 7099 6370 or at lauren@pancentric.com

Notes to the editors:

• BBC Lab UK launched in September 2009 with the Brain Test Britain experiment, which aimed to answer the question: does brain training actually work? Many thousands of members of the public took part, making it the largest ever study of computer-based brain training.
• Each BBC Lab UK experiment is designed in collaboration with leading scientists and high profile BBC programmes, such as Bang Goes The Theory, Child Of Our Time and The Virtual Revolution.
• Lab UK is a BBC website where the public can take part in groundbreaking scientific experiments and surveys. For more information please visit http://www.bbc.co.uk/labuk.

London- BBC Radio 2 has awarded interactive specialists, Pancentric Digital, a contract to create a greater online experience for all Radio 2 listeners and in particular attract more of its older listener base to engage with the brand through its website.

“The redesign forms the perfect gateway for a user-friendly site that’s accessible to all ages and technological abilities,” says Liz McMahon, Head of User Experience, Pancentric Digital. “Knowing that Radio 2 attracts a broad range of listeners, we were mindful in creating an intuitive content delivery platform that will appeal to someone who has never downloaded a BBC podcast just as much as someone who has grown-up using this technology. For us, it’s not about bells, whistles and fiddly functionality; it’s about helping Radio 2’s users quickly and effectively reach the broad range of content and delivery technologies provided, and once there be able to interact with them easily.”

This design helps users to easily access key information including finding out what’s coming up, booking tickets to Radio2 events plus accessing all programme info, with the neat arrangement of contents contributing to a delightful and clutter-free browsing experience.

Channels of communication between presenters and audience have been opened up making it even simpler for fans of a show to get in touch with their favourite presenters online, via blog commenting or by telephone.

Of the redesign, James Bruce, Creative Director Pancentric Digital says “With the new Radio 2 website we wanted to give listeners of the much loved station an extension of the brand experience online, right through from a visually intuitive and more emotive interface to a design that suggests the delight and the warmth of the station.”

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About Pancentric Digital
Pancentric Digital is a full service interactive agency specialising in Strategy, User Experience, Social media, Site design & build, Search marketing, E-marketing, Mobile and Video & Rich media. Clients include BBC, Channel 4, Clipper Teas, Burger King, Cadbury, Allianz / Petplan and RSA. Find out more at www.pancentric.com

For more information please contact Lauren Hopwood, Marketing & PR Manager on 020 7099 6370 or lauren.hopwood@pancentric.com