Blog posts in the Fun stuff category

Just in case there was any chance of us forgetting how much we laughed when we first heard about Charlie Sheen’s tiger blood or the sheer irritation we felt when our Spotify was hijacked on Friday afternoons to blast out a quick burst of Rebecca Black, Frugal Dad has pieced together the guilty social media addictions of 2011.

Source: http://frugaldad.com

 

 

Another year has passed – and what a year it was. You certainly kept us busy (and we love that you did!) While it’s fresh in our mind here’s a taster of a few of the things we got up to in an eventful 12 months…

Grew so big we had to take over another floor in the building – big hello to all the new faces and talent who joined our ranks.

Launched Pancentric Labs – a shiny new facility totally kitted out for all your user research and testing needs.

Bolstered our clients up the Search rankings, hired some fantastic additions to the team and launched PancentricSearch. Tweet them @PancentricSEM.

Found out we won The X Factor pitch at 5.30pm on a Friday – you can guess what happened next. Our only complaint is it wasn’t Simon Cowell who delivered the news.

Created a learning experience for kids that was nothing short of magical, launching a series of next generation interactive apps for Disney Create.

Took a breath of fresh airline – Scandinavian Airlines welcomed us on-board for social media campaigning.

‘How musical are you?’ struck a chord with the nation – 50,000 people took part in the first 24hrs alone.  Since then we worked on a further 5 BBC LabUK projects.

Popped champagne corks when Petplan won the Best New Media award for our ‘12 Plays of Christmas’ campaign.

Continued to pick up awards and press coverage left, right and centre for the multiplatform interactive game we designed and built for Kew Gardens.

Thanked everyone who voted for us in the COGS awards – we won 3!

Hit a home run with RSA’s ‘Big hitters’ campaign – overall sales increase 26%.

Converted Facebook ‘Likes’ at a rate of 75 fans per second for Gear4′s Angry Birds campaign.

Helped Partnership win the ‘Most Outstanding Information Innovation in the UK’  for the Paying for Care portal.

Supported Bluewater’s biggest marketing initiative in the past 12 years – building a web presence for brand new events venue Glow.

Introduced Zurich’s broker engagement programme to dynamic, preference drive e-communications paving the way for a major campaign coming this year.

Sported some mighty displays of facial hair (well at least the boys did anyway) for Movember and raised a bob or two for a great cause.

Welcomed 3 Pancentric babies to the world, toasted 3 weddings and 2 engagements.

Witnessed the most spectacular dance off ever at the Pancentric Christmas party (if you ask nicely we might just show you the video).

Watched Santa Dipper make his annual appearance at the Christmas party – who knew Santa spends the rest of the year moonlighting as a developer?

Worked hard (blood, sweat and tears some might say), played hard, loved what we did and ready to do it all again.

Happy New Year – Look forward to working with you.

The famous ‘power of blogs’ experiment.

So here we are, live at BIBA 2011 (#BIBA2011), demonstrating how powerful blogs can be for your marketing efforts, and how well they perform in search engines.

Right now as all eyes rest on the screen behind me (pics to follow), we’ve taken a random blog title generated by the lovely BIBA audience, and we’re going to see whether this blog post will have indexed in the Google search rankings by the end of this BIBA conference breakout session that Pancentric have been co-hosting. For the good of digital marketing, not to mention my reputation, let’s hope this works.

Today we’ve discussed the merits of social media in the B2B space, how the insurance community can realise the potential social media presents businesses, and how social media fits more broadly with other digital marketing activity. We’ve heard from BIBA themselves how working with Pancentric to develop their social media offering has delivered some stand-out results for them both in terms of reach and awareness. Neil Grimshaw from the Ravenhall group has also been telling us how his use of social media has led to some influential connections and greater visibility for his business services. Our very own Tim Mears has presented some interesting social media case studies, demonstrating how social media plays an important role on the purchasing decisions of millions of online consumers, and now we find ourselves at the ‘experiment’…

To demonstrate how quickly Blogs index posts, we’re going to put this one live now, and in just 30 minutes time, we’ll search for our post in Google, and hey presto it will be there.

Digital, don’t fail me now.