Blog posts in the design category

At yesterday’s highly successful Figaro digital mobile seminar, we delivered a presentation on how we’d helped Burger King make the most of geo-location to support local level marketing in a franchisee model. A topic that seemed to resonate with al attendees that worked with brands who have a high street presence.

We explored the possibilities that geo-location presents marketers. Allowing them to deliver targeted and timely messages to a specific location at the touch of a button or the deployment of some app content.

Specifically centred around iPhone, we demonstrated that by utilising the iPhones location services and the flexibility of the application we developed for Burger king we are able to geo-fence every store in BK’s franchisee network and deliver store specific vouchers, offers and competitions to users of the app in a pre-defined radius from the store.

The results have been outstanding. The app is built on the principle of reward, so users know that each time they open there will be something new for them in terms of content and offers, ensuring we maintain a high usage rate. We support this by regularly communicating with users via other channels such as email and Facebook to encourage & remind them to use the app.

The numbers speak for themselves:

4.5million offer impressions served
60k downloads in the first 24 hours
21% month on month usage

If you missed our presentation at Figaro Digital’s mobile seminar and would like to know more why not get in touch.