Posted by lauren, November 2 2011 at 10:50
I’ll bet I’m not alone in thinking that nothing beats the feeling of jetting off to explore a country unknown – but even the most intrepid traveller would agree that recommendations on what to see and do from those who know and love the country is the best way to make the most of your time away.
Of course there’s the trusty guide book, and don’t get me wrong it does a grand old job, although suggestions can be limited to the experiences of just a few people (paid to write the guides).
We knew there was an opportunity for Scandinavian Airlines (SAS) to utilise social media and its potential for collaborative storytelling to gather local knowledge from those in the know and share with anyone thinking of visiting one of Scandinavia’s capital cities to help them plan their trip.
Scandinavian Airlines’ (SAS) ‘Ultimate Experience’ campaign does just that – crowdsourcing on Facebook to get people with a passion for Scandinavia to share their local knowledge and help other travellers have a unique and unforgettable experience.
Over the past month virtual ambassadors of Scandinavia have been busy recommending their ultimate experiences of Copenhagen, Helsinki, Oslo and Stockholm. We’ve cherry picked some of their best recommendations to create 4 ultimate experience guides.
The guides can be used to tour any one of the cities and just to wrap the campaign up nicely, we’ve turned the guides into a Facebook application that gives fans the chance to vote for their favourite guide for the chance to win a trip to their chosen city.
Posted by lauren, July 13 2011 at 12:07
It’s all change at the X Factor this year as a new judging panel are welcomed to the series. Closely followed by the news that a new digital agency have been brought on-board – and it’s us!
Following a competitive 3-way pitch, a panel made up of TalkBack Thames, ITV and Syco decided that Pancentric have the X Factor.
The X Factor were looking for a digital partner to help them achieve their online ambitions as the multi BAFTA-award winning entertainment show returns for its 8th season, exploding onto TV screens in August.
We’ve been working closely with X Factor’s in-house teams to deliver a new website that will delight fans of the show with unique, entertaining and interactive content that celebrates all things X Factor.
Talking of our appointment, Oliver Davies, Producer, talkbackTHAMES digital, says “As one of the biggest entertainment formats on British television, our job is to ensure that The X Factor’s multi-platform proposition is the biggest and best. Pancentric Digital impressed with their ideas and results-driven approach, underpinned by a proven track record in our sector of bringing together multiple channels to perform for the commercial advantage of the broadcaster.”
Richard Williams, Controller, Multiplatform Commissioning & Digital, ITV says “The X Factor is one of our biggest digital brands, with a passionate and dedicated fanbase. Getting the online and on demand user experience right for a show like this is a crucial part of harnessing that passion and I’m confident that Pancentric will work with us to set the bar high for these kind of entertainment formats.”
Posted by lauren, May 27 2011 at 15:39
Over the past few months we’ve been working with Kew on ideas to support their summer marketing push ‘Visit the world without ever leaving London.’ Our solution was ‘Tweet and Grow’ – a multi-platform interactive game gives players the chance to experience the different habitats that exist within Kew.
Plant enthusiasts can put their green-fingers to the test by nurturing plants from a range of diverse habitats from the lush rainforest to the arid desert to gain virtual and real-world rewards.
Creative notes
Our design teams worked closely with the experts at Kew to ensure that the intricate elements of the game-play were matched with a faithful portrayal of the plants at each of the various stages of their growth and decay. Taking findings from Kew’s enormous pool of expertise and image research our designers illustrated each plant frame by frame so they animate in a realistic way – with a flourish of artistic license.
The pay-off is a rewarding user experience where players’ skills and dedication in tending to and nurturing their plants is rewarded with beautiful animations of their plant growing.
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