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Biodiversity is a tricky topic to get to grips for us grown-ups let alone kids. Our challenge with Kew Gardens was to encourage and inspire 7-10 year olds to delve into the hidden world of plant pollination, fuelling their passion for learning and helping them understand the role they themselves can play in environmental protection.

The solution was a short film animation narrated by Joseph, the loveable and wise old turtle – its educational benefit wrapped-up in a visually stimulating environment with touches of humour that appeal as much to parents as it does their kids.

The campaign comes as part of Kew’s broader ‘Butterflies, Bugs & Beasties’ initiative for 2010 that gets behind the fact that this year has been announced the United Nations Year of Biodiversity.

Syndicating the animation on third party sites including YouTube and social media channels not only builds awareness of the main themes of the Summer Festival but also increases stickiness, kids love to explore and are motivated by discovery.

Check out the animation here