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Has geo-tagging revolutionised social media and marketing?

It’s no longer enough to tell the world what you’ve had for breakfast, how pleased you are with the parking ticket you’ve just got or what colour your bra is. Thanks to the likes of foursquare and gowalla now you can ‘Check-In’ using your smartphones geo location software at, well, any place you happen to be.

Just nipped down to the pub, ‘Check-In’ at the dog and duck. On the train home? You can even check in at platform 11 at London Waterloo.

But what does this mean for Marketers and their brands?

The possibilities are endless. Domino’s are already offering Mayors (see foursquare for details) a free Pizza once a week. Debenhams, yes that’s right, Debenhams, are offering free coffee to their Mayors, and it won’t be long before other stores follow suit.

As a brand, to know where my customers are, when they are in my store, and what they’re thinking is just too good an opportunity to miss. Pushing vouchers, content and offers that reach the customer just as they ‘check-in’ to your outlet takes targeted, timely communication to the next level.

All aboard the vouchercloud…..