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Q: What happens when someone on Twitter with more than a million followers recommends your website?

A: Your website traffic goes through the roof

But you only know this to be true if you track your social media mentions properly…

Burger King recently launched Singing in the Shower, the digital extension to their breakfast re-launch campaign (which just so happens to have been built by Pancentric Digital).  If you’ve not seen it yet, you’re missing a treat take a peek.

The site, featuring a bikini clad shower girl “shaking her bits to the hits” was recently spotted by celebrity blogger Perez Hilton who decided to “tweet” about the site.

@perezhilton

What happened next? Perez’s loyal followers duly flocked to the site, increasing traffic by 3000%, voucher downloads by even more and it helped create a great online buzz about the site with hundreds of re-tweets and blog posts.  All this within 24 hours of dear Perez’s post.

So the question is, are you tracking your websites & brand across social media platforms the way you could be?

Perhaps somebody is talking about your brand right now, sending waves of traffic to your website or creating a powerful online buzz about your latest initiative but you just don’t know it.

There are a number of great tracking tools for Twitter & other social media platforms, Viralheat, Twitterfall, and your trusty Tweetdeck to name but a few. Setting these up and tracking your brands mentions across social platforms is as important as your web analytics and your email tracking.

Don’t miss out on your brands social media exposure, as Perez has proved, social media can be powerful stuff.