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It’s welcome to sequin-city complete with countdown glitter balls and heaps of Strictly fun as we launch ‘Strictly Social’- the BBC’s big online event for the show this year.

After all of the creative madness, there were weeks of user experience development, architecting, wireframing, designing and technical consultation to make this social TV extravaganza a reality.

The application is designed to let viewers interact with the live broadcast of the show.  Fans can also have fun predicting the judges score or can get behind their favourite contestants using the ‘I support’ feature. They can wow as the couples waltz or tut as they tango then share these emotional reactions real-time with other users. User reactions are also aggregated so they can watch the biggest ‘boo’ moment or biggest ‘wow’ moment again after the show and even share it with their friends.

Each week ‘Strictly Social’ will be hosted by a different celebrity guest who will take part in the live chat via dynamic comment streams and messaging.

It’s early days but the app has already been well received; click to find out what Revolution magazine, the Guardian, Design Week and Creative Boom had to say about it.

And why not have a play yourself? Click here to find out more, and let us know what you think.