Blog

Street fashion label Fly53 has launched a new website as part of a major online brand awareness drive to increase online sales and promote the new Autumn/Winter collection.

Designed and built by interactive agency, Pancentric Digital, the site www.fly53.com communicates the irreverent and edgy characteristics of the brand, worn by celebrities such as The Streets, The Klaxons, Bloc Party, Morcheeba and The Fratellis.

Playing on the individuality of the brand the site is styled as the ‘House of Fly53’ with different rooms themed around confession, revival, retribution, torment, atonement and divinity. Within each room, users can explore the clothing on show, roll over to find out more information or link directly through to the FLY53 store. Rich media, 3D images, video and dynamic content deliver a visually stunning, interactive experience.

Of the new site, Paul Wyatt, Lead Creative, Pancentric Digital says “We’ve quite literally opened the door at the new Fly53.com website. We invite website visitors to immerse themselves in the Fly53 brand experience by giving them access to the House of Fly- a voyeuristic experience where “resistance” newcomers can explore a virtual house where each room inducts them into the Fly53 brand ethos. After exploring the rooms visitors will become Fly53 converts – ready to kit themselves out in the latest Fly53 fashions.”

The site will be supported by a social media strategy to drive buzz about the brand and increase registrations for the Fly53 newsletter. The brand will utilize Twitter, Facebook and Youtube channels to share exclusive content and competitions.

Simon Smith, Managing Director, Fly 53 says “The internet plays a massive part of our target audiences’ everyday life. They download their music online, share content and chat with friends- and they’re talking about our brand. We’re looking to engage and interact with them in their own space and be part of the conversation.

For more information, please visit www.fly53.com

-Ends-

About Pancentric Digital

Pancentric Digital is a full service interactive agency, specialising in Strategy, User Experince, Social media, Site design & build, Search marketing, E-marketing and Video & Rich media. Clients include Fly53, BBC, Kerry Foods, Burger King, Cadbury, Pepsico, IPC Media & Learn Direct.

Find out more www.pancentric.com

Media Enquiries

Lauren Hopwood, Marketing & PR Manager

Tel: 020 7099 6370

Email: Lauren@pancentric.com