RSA reinforces global offering with launch of multi-lingual website for worldwide customers
Posted by lauren, July 10 2009 at 10:59Interactive agency, Pancentric Digital, has joined forecs with RSA’s Global Division to launch a new website aimed at promoting the brand’s global insurance offering.
The site, www.rsaglobalinsurance.com, combines information on RSA’s global capabilities with easy-to-access local content, providing customers and prospects with a shop window into RSA’s expertise, including how the company can support client’s assets and liabilities around the world.
Commenting on the site, Paul Greensmith, Global Director, RSA says “Our aim is to support growth and reinforce the RSA brand worldwide, by demonstrating our global reach, local expertise and the ability to provide long term support that will keep our customers moving. The website is the next step in enabling us to do this.”
Different language translations are available for each of RSA’s main country locations allowing Users to customize content according to their preference. Key to the online strategy was identifying a web visitor’s global location and serving up a local sales contact to help personalise the first step to customer engagement.
The site comes complete with a robust content management system enabling real-time updates to both the Flash and HTML content.
Paul Greensmith concludes, “Launching RSA Global has given us the opportunity to draw out the vast expertise from Risk Solutions, Marine and Construction, Power & Engineering, to enhance our capabilities and improve the propositions we offer to large, multinational businesses.
For more information, please visit www.rsaglobalinsurance.com
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About Pancentric Digital
Pancentric Digital is a full service interactive agency, specialising in Strategy, User Experience, Social media, Site design & build, Search marketing, E-marketing and Video & Rich media. Clients include, Petplan, BBC, Kerry Foods, Burger King, Cadbury, Pepsico, IPC Media and Lear Direct.
Find out more at www.pancentric.com
Media Enquiries
Lauren Hopwood, Marketing & PR Manager
Tel: 020 7099 6370
Email: Lauren@pancenrtic.com
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