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Pancentric Digital, a Design Week Top 100 agency, has further bolstered its creative offering with the appointment of Liz McMahon as its new Head of User Experience.

Liz joins Pancentric Digital from Lastminute.com where she held the position of European Usability Manager/ Lead Information Architect. Liz was instrumental in developing lastminute.com’s customer experience focus, introducing usability testing and consistently championing the benefits, to the point where it is now fully integrated into the design cycle.

Liz takes on a strong portfolio of clients at Pancentric Digital, including Cadbury, Burger King, BBC, AXA, RSA, IPC Media, Pepsico and Learn Direct.

“Pancentric Digital is a fast growing and progressive company and I’m thrilled to get on board with them,” says Liz. “I’m a passionate advocate of the business benefits of great UX, so despite the enormous growth Pancentric Digital has seen, I still feel there is scope to put my own stamp on the company and help to take it from strength to strength.”

James Bruce, Creative Director, Pancentric Digital says “Liz excels at combining business and user requirements to produce engaging, effective and accessible interfaces, across multiple brands and markets. Her appointment confirms our ongoing commitment to delivering experiences that meet our clients’ business objectives by delighting their end users.

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About Pancentric Digital

Pancentric Digital is a full service interactive agency, specialising in Startegy, Web 2.0, Site design & build, Search marketing, E-marketing and Video & Rich media. Clients include Petplan, BBC, Burger King, Cadbury, Pepsico, IPC Media and Learn Direct.

For more information visit www.panventric.com

Media Enquiries

Lauren Hopwood, Marketing & PR Manager

Tel: 020 7099 6370

Email: Lauren@pancenrtic.com