http://blogs.pancentric.com/2009/02/27/brilliant-insight-or-terrible-oversight/ Pancentric is a London-based digital agency Mon, 23 Jan 2012 02:49:23 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://blogs.pancentric.com/2009/02/27/brilliant-insight-or-terrible-oversight/comment-page-1/#comment-1587 Adam Rattner Tue, 24 Mar 2009 09:45:15 +0000 http://blogs.pancentric.com/?p=180#comment-1587 I helped plan the media for this campaign. You are spot on with the audience (and we don't mind growing it a bit as well), but actually that was one of the highest rating spots for that audience - remember this was the middle of winter in the credit crunch. We wanted to reach those people stuck indoors and inspire them to fill their year with good stuff. Press and digital outdoor also helped drive awareness before the TV launch along with emails. I helped plan the media for this campaign. You are spot on with the audience (and we don’t mind growing it a bit as well), but actually that was one of the highest rating spots for that audience – remember this was the middle of winter in the credit crunch. We wanted to reach those people stuck indoors and inspire them to fill their year with good stuff. Press and digital outdoor also helped drive awareness before the TV launch along with emails.

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