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O.k I’ll admit it, I can’t resist a good quote, a sound bite if you will.

They can provide inspiration, help question commonly held beliefs, and always help illustrate a point in a presentation. Which is why I thought I’d share my current favourite from the legendary Jeremy Bullmore of WPP.

“Why is a Good Insight Like a Refrigerator?”
Because the moment you look into it, a light comes on.

An old quote, yes, but timeless and absolutely true I’m sure you’ll agree.