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Whilst browsing the Brand Republic website today I was very pleased to find an article detailing Pancentric’s latest digital campaign for Petplan.

The 12 days of Xmas campaign featuring of all things, 12 daily emails provides Petplan customers with exclusive Xmas content, including a selection of funny/cute and altogether sickly videos of animals. Xmas gift ideas, and the chance to win one of three daily prizes.

Brand Republic were even kind enough to detail the success of the campaign to date. More than 500,000 comms, with a 30% open rate and 50% click thru rate.

To read said article, follow the link below:
http://www.brandrepublic.com/Discipline/Marketing/News/869973/Petplan-launches-12-Days-Christmas-campaign/

Famous at last! Made my Xmas that!