Beautiful Packaging
Posted by James, December 15 2008 at 15:34A lot of the IT bits and pieces that we buy end up coming to me as they are often ordered in my name. As a result I am constantly being teased by intriguing looking packages, that turn out to be replacement hard drives, or cunning little cables or other such ephemera.
Just the other day I received a package in a big padded envelope from someone I didn’t recognise so started opening it up to see what it was, imagine my surprise when this is what I found inside it.
Well that doesn’t look like any kind of IT related package I’ve ever seen, so I said to my colleagues, no it must be for me. So I opened it up and looked at what was inside.
Hmmm, what was that carefully wrapped in bubble wrap? A brooch, a medal, a badge of honour? Only one way to find out…
Aha! It’s a processor, I should have guessed. It transpires that it was ordered from e-bay to upgrade an old box and somehow it was wrapped in this lovely little box.
The message being that a bit of care and attention to presentation makes a huge difference in perception. I was intrigued and surprised and it made a big enough impact for me to remember the seller (and we still have the box!)




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