Archive for October, 2008

Maybe not the first time, but certainly newsworthy to me. Google are running what is effectively an ad for the T-Mobile G1 (Android based) mobile phone on the google..co.uk home page.

The link goes to a page on Google, that leads to the T-Mobile site.

As Design Week says “Digital consultancy Pancentric has created a new UK website for fast-food chain Burger King, which will facilitate further updates and add-ons in coming weeks.”

Our first piece of PR for absolutely ages (well we have been rather hiding away for a while).But wait, there’s more:

Utalkmarketing, Brand Republic and NMA all cover the launch of a site of which we are all proud. Over the coming months the site will be enhanced and extended, so watch this space.

Since about 2003 Pancentric has based part of its delivery processes (PLiP) around the work of Alan Cooper, inparticular “Goal Oriented Design” which underpins our people focussed Personas and Goals step. Understanding who the visitors to a site will be and then thinking about analysing their goals during their visit.

This has proved to be a fantastically effective way of working, and gives real insights into the content, navigation and interactivity of web sites.

I recently came across Alan’s presentation to the Agile 2008 Conference, and urge everyone to spend 15 minutes or so of their time viewing it. It is full of insight and understanding from an industry guru.

Take a look at Alan Cooper on Interaction Design